The game is to switch as the crow flies into different, immersive worlds. It is entertaining, absorbing, and spellbinding. However, with just you and the screen, it can also be isolating. Here comes gaming YouTubers in the picture, who have created online communities that break down barricades between gamers and make them celebrate the characters and worlds they enjoy together, with other gaming enthusiasts who feel the same.
The developing community element of gaming YouTubers is so outstanding that according to Ipsos, 56 out of 100 gamers on YouTube say that YouTube is where they connect with their gaming communities. This makes gaming an unpretentious thing to bond about, and it removes a lot of other blockers for intermingling with people. These communities, content, reach, and purposeful engagements are strategically used by businesses and brands to promote their offerings.
As an influencer marketing agency working with top fashion creators, we see parallels between the growth of Indian gaming influencers and the fashion influencers we collaborate with. Both fields have a massive, dedicated audience, and brands are quickly tapping into this potential to grow their reach. Gamers, much like fashion creators, have an amazing ability to inspire their followers’ behaviors and preferences, creating trust and engagement that translates into valuable business outcomes.
The influence, enthusiasm, and motivation developed by Indian gamers inspire their audiences’ behavior and perception for a given product/service/person effectively and keep them watching and playing. The dopamine rush is so pleasurable that, according to Economics Times, Indians spend an average of 8.5 hours playing games every week!
Making these neglectable principles change:
The Indian gaming market was estimated at $2.6 billion in 2022-2023. Interestingly, the projected reach is estimated to be at $8.6 billion, where the world would be growing at a CAGR of ~13%, and India will multiply the industry size by more than 300%.Digital Gaming Research Initiative:
The government of India has already identified the potential and is establishing a digital gaming research initiative. The Government of India organized the SERB-INAE Conclave recently to support the Indian digital gaming research space and industry. During the conclave, prior importance was given to developing indigenous technologies, applications, designing digital games, etc.AVGC Promotion Task Force:
Animation, Visual Effects, Gaming, and Comics (AVGC) are part of a strategic initiative by the Ministry of Information and Broadcasting, Government of India, with an aim to hold 5% (US $ 40 billion) of the global gaming market.
Gaming YouTubers are major players who showcase gameplays, different games, games allied hardware, products, etc. on YouTube are generally called as Gaming YouTubers. Some gaming YouTubers are dedicated players of certain games and other gaming Youtubers explore various games. They educate and entertain the subscriber base with their gaming videos.
There are various goals of gamers on YouTube which include:
To acquire publicity in their niche
To grab attention of the public
For entertaining themselves as well as their followers
For grabbing the attention of game manufacturing brands for promotion
to convert their passion into a dedicated career choice
To quench their thirst of gaming and satisfy their dopamine high that they get through playing various games.
Game reviews: Various games are launched every day. gamers try various games and share their honest reviews with their audience. Gaming reviews are a great way to educate about new or existing games.
Live stream video games: Games have an element of surprise attached to it always. It binds the gamer as well as the viewers. In live stream the gamer plays the game and alongside buffers it on YouTube where the subscribers actively participate through comments and likes.
Gaming news: being a billion dollar industry, the gaming fraternity regularly updates new changes or brings new products. gaming news allows subscribers to be aware of recent changes and updates.
Game Analysis: With a lot of games present in the market, gamers play various games of their choice and share their insights with their audience. It helps games to acquire new users.
Gaming Tutorials: Games like Among us became instant hits but to play efficiently one should know how to play. Gaming youTubers create videos where they teach the users how to play games efficiently.
Explain Game series: many games are created in a compelling storytelling format. Most of the games leave a cliffhanger effect and this leads to the urge to play the next part of the game. Gaming youTubers connect the stories and inform the subscribers about the storyline.
