Blog
December 29, 2023
Top 10 Macro eCommerce & D2C Influencers in India - 2024
Blog
December 29, 2023
Top 10 Macro eCommerce & D2C Influencers in India - 2024
The eCommerce and Direct-to-Consumer (D2C) sectors in India have experienced remarkable growth in recent years, driven by innovation and a shift in consumer behavior. Influencers in this space play a vital role in shaping trends, educating consumers, and promoting brands. From sharing insights on eCommerce strategies to discussing the latest D2C innovations, these influencers are at the forefront of the digital marketplace. Here’s a look at the top 10 macro eCommerce and D2C influencers in India who are making a significant impact on social media.
1. Ritesh Agarwal
Ritesh Agarwal, the founder and CEO of OYO Rooms, has revolutionized the hospitality industry and made a significant impact on eCommerce through OYO’s digital platforms. He shares his entrepreneurial journey, business insights, and updates on OYO’s innovative services on his Instagram. Ritesh’s engaging content inspires many aspiring entrepreneurs and highlights the importance of technology in modern commerce.
Instagram: @riteshagarwal
Followers: 1.3M
Content Focus: Entrepreneurship, business insights, OYO initiatives, and technology in commerce.
2. Deepinder Goyal
Deepinder Goyal is the co-founder and CEO of Zomato, a leading food delivery and restaurant discovery platform. He shares valuable insights about the food tech industry and the eCommerce landscape on his Instagram. Deepinder’s posts often include updates about Zomato’s latest features, industry trends, and his personal experiences in building a successful startup. His commitment to innovation and customer experience resonates with many followers.
Instagram: @deepindergoyal
Followers: 204K
Content Focus: Food tech, entrepreneurship, industry insights, and Zomato updates.
3. Nikhil Kamath
Nikhil Kamath, the co-founder of Zerodha and True Beacon, has significantly impacted the financial and D2C sectors. He shares insights on investment strategies, market trends, and the importance of financial literacy on his Instagram. Nikhil’s engaging content and commitment to educating his audience make him a valuable resource for anyone interested in finance and D2C innovations.
Instagram: @nikhilkamathc
Followers: 80.5K
Content Focus: Investment strategies, financial literacy, D2C innovations, and market trends.
4. Sandeep Aggarwal
Sandeep Aggarwal is the founder of Droom, an online marketplace for automobiles, and has made a significant impact on eCommerce. He shares insights about the auto industry, online marketplaces, and his entrepreneurial journey on Instagram. Sandeep’s posts often include updates about Droom’s services, industry trends, and tips for aspiring entrepreneurs in the eCommerce space. His passion for innovation in eCommerce inspires many.
Instagram: @sandeepaggarwal
Followers: 87.9K
Content Focus: ECommerce trends, automotive industry insights, and entrepreneurial tips.
5. Kunal Shah
Kunal Shah, the founder of CRED, has transformed the way consumers engage with credit and rewards through his innovative platform. He uses his Instagram to share insights about personal finance, the D2C landscape, and consumer behavior. Kunal’s engaging posts often highlight the importance of building credit responsibly and the innovative features of CRED, inspiring many to rethink their financial habits.
Instagram: @kunal.shah
Followers: 300K
Content Focus: Personal finance, credit management, D2C insights, and consumer behavior.
6. Ankur Warikoo
Ankur Warikoo is a successful entrepreneur and mentor known for his contributions to the D2C and eCommerce space, particularly through his ventures like Nearbuy. He shares valuable insights on entrepreneurship, personal development, and digital marketing on his Instagram. Ankur’s engaging content, motivational posts, and practical tips for aspiring entrepreneurs make him a respected figure in the industry.
Instagram: @ankurwarikoo
Followers: 1.5M
Content Focus: Entrepreneurship, digital marketing, personal development, and motivational content.
7. Kriti Sanon
Kriti Sanon, a popular Bollywood actress, has also ventured into the D2C space with her own clothing line. She uses her Instagram to promote her brand and share her experiences as an entrepreneur. Kriti’s posts feature her latest fashion collections, behind-the-scenes content, and personal insights into her entrepreneurial journey, inspiring her followers to explore D2C opportunities.
Instagram: @kritisanon
Followers: 39.6M
Content Focus: Fashion, D2C brand promotion, personal experiences, and lifestyle.
8. Raghav Bahl
Raghav Bahl is a prominent entrepreneur and investor, known for his contributions to the media and eCommerce sectors. He shares insights about investment opportunities, market trends, and the digital landscape on his Instagram. Raghav’s informative posts and engaging content help his followers understand the intricacies of the D2C and eCommerce markets, making him a valuable source of knowledge.
Instagram: @raghavbahl
Followers: 44.1K
Content Focus: Investment insights, media industry trends, and eCommerce strategies.
9. Vivek Bhadra
Vivek Bhadra is a successful entrepreneur and business coach who shares insights on eCommerce and D2C strategies. He is known for his motivational content and practical tips for aspiring entrepreneurs. Vivek’s Instagram features success stories, business advice, and personal development tips that inspire his followers to pursue their entrepreneurial dreams in the D2C space.
Instagram: @vivekbhadra
Followers: 4.2M
Content Focus: Business coaching, motivational content, eCommerce tips, and personal development.
10. Pankaj Chaddah
Pankaj Chaddah, co-founder of Zomato and a prominent figure in the D2C space, shares insights about entrepreneurship and the food tech industry. He uses his Instagram to discuss the challenges and opportunities in the D2C landscape, along with updates about his ventures. Pankaj’s engaging content and focus on innovation inspire many aspiring entrepreneurs in the digital marketplace.
Instagram: @pankajchaddah
Followers: 45.7K
Content Focus: Entrepreneurship, food tech industry insights, and D2C strategies.
Conclusion
The eCommerce and D2C sectors in India are thriving, thanks to the innovative ideas and efforts of these 10 influential figures. Through their engaging content and valuable insights, they educate and inspire their followers to explore the digital marketplace and embrace entrepreneurship. As these influencers continue to share their experiences and knowledge, they play a crucial role in shaping the future of eCommerce and D2C in India, paving the way for a more connected and entrepreneurial landscape.
1. Ritesh Agarwal
Ritesh Agarwal, the founder and CEO of OYO Rooms, has revolutionized the hospitality industry and made a significant impact on eCommerce through OYO’s digital platforms. He shares his entrepreneurial journey, business insights, and updates on OYO’s innovative services on his Instagram. Ritesh’s engaging content inspires many aspiring entrepreneurs and highlights the importance of technology in modern commerce.
Instagram: @riteshagarwal
Followers: 1.3M
Content Focus: Entrepreneurship, business insights, OYO initiatives, and technology in commerce.
2. Deepinder Goyal
Deepinder Goyal is the co-founder and CEO of Zomato, a leading food delivery and restaurant discovery platform. He shares valuable insights about the food tech industry and the eCommerce landscape on his Instagram. Deepinder’s posts often include updates about Zomato’s latest features, industry trends, and his personal experiences in building a successful startup. His commitment to innovation and customer experience resonates with many followers.
Instagram: @deepindergoyal
Followers: 204K
Content Focus: Food tech, entrepreneurship, industry insights, and Zomato updates.
3. Nikhil Kamath
Nikhil Kamath, the co-founder of Zerodha and True Beacon, has significantly impacted the financial and D2C sectors. He shares insights on investment strategies, market trends, and the importance of financial literacy on his Instagram. Nikhil’s engaging content and commitment to educating his audience make him a valuable resource for anyone interested in finance and D2C innovations.
Instagram: @nikhilkamathc
Followers: 80.5K
Content Focus: Investment strategies, financial literacy, D2C innovations, and market trends.
4. Sandeep Aggarwal
Sandeep Aggarwal is the founder of Droom, an online marketplace for automobiles, and has made a significant impact on eCommerce. He shares insights about the auto industry, online marketplaces, and his entrepreneurial journey on Instagram. Sandeep’s posts often include updates about Droom’s services, industry trends, and tips for aspiring entrepreneurs in the eCommerce space. His passion for innovation in eCommerce inspires many.
Instagram: @sandeepaggarwal
Followers: 87.9K
Content Focus: ECommerce trends, automotive industry insights, and entrepreneurial tips.
5. Kunal Shah
Kunal Shah, the founder of CRED, has transformed the way consumers engage with credit and rewards through his innovative platform. He uses his Instagram to share insights about personal finance, the D2C landscape, and consumer behavior. Kunal’s engaging posts often highlight the importance of building credit responsibly and the innovative features of CRED, inspiring many to rethink their financial habits.
Instagram: @kunal.shah
Followers: 300K
Content Focus: Personal finance, credit management, D2C insights, and consumer behavior.
6. Ankur Warikoo
Ankur Warikoo is a successful entrepreneur and mentor known for his contributions to the D2C and eCommerce space, particularly through his ventures like Nearbuy. He shares valuable insights on entrepreneurship, personal development, and digital marketing on his Instagram. Ankur’s engaging content, motivational posts, and practical tips for aspiring entrepreneurs make him a respected figure in the industry.
Instagram: @ankurwarikoo
Followers: 1.5M
Content Focus: Entrepreneurship, digital marketing, personal development, and motivational content.
7. Kriti Sanon
Kriti Sanon, a popular Bollywood actress, has also ventured into the D2C space with her own clothing line. She uses her Instagram to promote her brand and share her experiences as an entrepreneur. Kriti’s posts feature her latest fashion collections, behind-the-scenes content, and personal insights into her entrepreneurial journey, inspiring her followers to explore D2C opportunities.
Instagram: @kritisanon
Followers: 39.6M
Content Focus: Fashion, D2C brand promotion, personal experiences, and lifestyle.
8. Raghav Bahl
Raghav Bahl is a prominent entrepreneur and investor, known for his contributions to the media and eCommerce sectors. He shares insights about investment opportunities, market trends, and the digital landscape on his Instagram. Raghav’s informative posts and engaging content help his followers understand the intricacies of the D2C and eCommerce markets, making him a valuable source of knowledge.
Instagram: @raghavbahl
Followers: 44.1K
Content Focus: Investment insights, media industry trends, and eCommerce strategies.
9. Vivek Bhadra
Vivek Bhadra is a successful entrepreneur and business coach who shares insights on eCommerce and D2C strategies. He is known for his motivational content and practical tips for aspiring entrepreneurs. Vivek’s Instagram features success stories, business advice, and personal development tips that inspire his followers to pursue their entrepreneurial dreams in the D2C space.
Instagram: @vivekbhadra
Followers: 4.2M
Content Focus: Business coaching, motivational content, eCommerce tips, and personal development.
10. Pankaj Chaddah
Pankaj Chaddah, co-founder of Zomato and a prominent figure in the D2C space, shares insights about entrepreneurship and the food tech industry. He uses his Instagram to discuss the challenges and opportunities in the D2C landscape, along with updates about his ventures. Pankaj’s engaging content and focus on innovation inspire many aspiring entrepreneurs in the digital marketplace.
Instagram: @pankajchaddah
Followers: 45.7K
Content Focus: Entrepreneurship, food tech industry insights, and D2C strategies.
Conclusion
The eCommerce and D2C sectors in India are thriving, thanks to the innovative ideas and efforts of these 10 influential figures. Through their engaging content and valuable insights, they educate and inspire their followers to explore the digital marketplace and embrace entrepreneurship. As these influencers continue to share their experiences and knowledge, they play a crucial role in shaping the future of eCommerce and D2C in India, paving the way for a more connected and entrepreneurial landscape.
Hours Behind the Lens
K+
Hours Behind the Lens
K+
Years of Experience
+
Awards and Recognitions
+
Happy Clients Served
+
Radhika Mehra
Radhika Mehra
Chief Blog Writer
I’m Radhika Mehra, an experienced Chief Blog Writer at The Buzz, where I specialise in exploring the dynamic landscape of influencer marketing. Through extensive conversations with industry experts, I’ve gathered valuable insights that illuminate the trends, strategies, and best practices that are shaping this vibrant field.
I’m Radhika Mehra, an experienced Chief Blog Writer at The Buzz, where I specialise in exploring the dynamic landscape of influencer marketing. Through extensive conversations with industry experts, I’ve gathered valuable insights that illuminate the trends, strategies, and best practices that are shaping this vibrant field.
The eCommerce and Direct-to-Consumer (D2C) sectors in India have experienced remarkable growth in recent years, driven by innovation and a shift in consumer behavior. Influencers in this space play a vital role in shaping trends, educating consumers, and promoting brands. From sharing insights on eCommerce strategies to discussing the latest D2C innovations, these influencers are at the forefront of the digital marketplace. Here’s a look at the top 10 macro eCommerce and D2C influencers in India who are making a significant impact on social media.
1. Ritesh Agarwal
Ritesh Agarwal, the founder and CEO of OYO Rooms, has revolutionized the hospitality industry and made a significant impact on eCommerce through OYO’s digital platforms. He shares his entrepreneurial journey, business insights, and updates on OYO’s innovative services on his Instagram. Ritesh’s engaging content inspires many aspiring entrepreneurs and highlights the importance of technology in modern commerce.
Instagram: @riteshagarwal
Followers: 1.3M
Content Focus: Entrepreneurship, business insights, OYO initiatives, and technology in commerce.
2. Deepinder Goyal
Deepinder Goyal is the co-founder and CEO of Zomato, a leading food delivery and restaurant discovery platform. He shares valuable insights about the food tech industry and the eCommerce landscape on his Instagram. Deepinder’s posts often include updates about Zomato’s latest features, industry trends, and his personal experiences in building a successful startup. His commitment to innovation and customer experience resonates with many followers.
Instagram: @deepindergoyal
Followers: 204K
Content Focus: Food tech, entrepreneurship, industry insights, and Zomato updates.
3. Nikhil Kamath
Nikhil Kamath, the co-founder of Zerodha and True Beacon, has significantly impacted the financial and D2C sectors. He shares insights on investment strategies, market trends, and the importance of financial literacy on his Instagram. Nikhil’s engaging content and commitment to educating his audience make him a valuable resource for anyone interested in finance and D2C innovations.
Instagram: @nikhilkamathc
Followers: 80.5K
Content Focus: Investment strategies, financial literacy, D2C innovations, and market trends.
4. Sandeep Aggarwal
Sandeep Aggarwal is the founder of Droom, an online marketplace for automobiles, and has made a significant impact on eCommerce. He shares insights about the auto industry, online marketplaces, and his entrepreneurial journey on Instagram. Sandeep’s posts often include updates about Droom’s services, industry trends, and tips for aspiring entrepreneurs in the eCommerce space. His passion for innovation in eCommerce inspires many.
Instagram: @sandeepaggarwal
Followers: 87.9K
Content Focus: ECommerce trends, automotive industry insights, and entrepreneurial tips.
5. Kunal Shah
Kunal Shah, the founder of CRED, has transformed the way consumers engage with credit and rewards through his innovative platform. He uses his Instagram to share insights about personal finance, the D2C landscape, and consumer behavior. Kunal’s engaging posts often highlight the importance of building credit responsibly and the innovative features of CRED, inspiring many to rethink their financial habits.
Instagram: @kunal.shah
Followers: 300K
Content Focus: Personal finance, credit management, D2C insights, and consumer behavior.
6. Ankur Warikoo
Ankur Warikoo is a successful entrepreneur and mentor known for his contributions to the D2C and eCommerce space, particularly through his ventures like Nearbuy. He shares valuable insights on entrepreneurship, personal development, and digital marketing on his Instagram. Ankur’s engaging content, motivational posts, and practical tips for aspiring entrepreneurs make him a respected figure in the industry.
Instagram: @ankurwarikoo
Followers: 1.5M
Content Focus: Entrepreneurship, digital marketing, personal development, and motivational content.
7. Kriti Sanon
Kriti Sanon, a popular Bollywood actress, has also ventured into the D2C space with her own clothing line. She uses her Instagram to promote her brand and share her experiences as an entrepreneur. Kriti’s posts feature her latest fashion collections, behind-the-scenes content, and personal insights into her entrepreneurial journey, inspiring her followers to explore D2C opportunities.
Instagram: @kritisanon
Followers: 39.6M
Content Focus: Fashion, D2C brand promotion, personal experiences, and lifestyle.
8. Raghav Bahl
Raghav Bahl is a prominent entrepreneur and investor, known for his contributions to the media and eCommerce sectors. He shares insights about investment opportunities, market trends, and the digital landscape on his Instagram. Raghav’s informative posts and engaging content help his followers understand the intricacies of the D2C and eCommerce markets, making him a valuable source of knowledge.
Instagram: @raghavbahl
Followers: 44.1K
Content Focus: Investment insights, media industry trends, and eCommerce strategies.
9. Vivek Bhadra
Vivek Bhadra is a successful entrepreneur and business coach who shares insights on eCommerce and D2C strategies. He is known for his motivational content and practical tips for aspiring entrepreneurs. Vivek’s Instagram features success stories, business advice, and personal development tips that inspire his followers to pursue their entrepreneurial dreams in the D2C space.
Instagram: @vivekbhadra
Followers: 4.2M
Content Focus: Business coaching, motivational content, eCommerce tips, and personal development.
10. Pankaj Chaddah
Pankaj Chaddah, co-founder of Zomato and a prominent figure in the D2C space, shares insights about entrepreneurship and the food tech industry. He uses his Instagram to discuss the challenges and opportunities in the D2C landscape, along with updates about his ventures. Pankaj’s engaging content and focus on innovation inspire many aspiring entrepreneurs in the digital marketplace.
Instagram: @pankajchaddah
Followers: 45.7K
Content Focus: Entrepreneurship, food tech industry insights, and D2C strategies.
Conclusion
The eCommerce and D2C sectors in India are thriving, thanks to the innovative ideas and efforts of these 10 influential figures. Through their engaging content and valuable insights, they educate and inspire their followers to explore the digital marketplace and embrace entrepreneurship. As these influencers continue to share their experiences and knowledge, they play a crucial role in shaping the future of eCommerce and D2C in India, paving the way for a more connected and entrepreneurial landscape.
Hours Behind the Lens
K+
Years of Experience
+
Awards and Recognitions
+
Happy Clients Served
+
Radhika Mehra
Chief Blog Writer
I’m Radhika Mehra, an experienced Chief Blog Writer at The Buzz, where I specialise in exploring the dynamic landscape of influencer marketing. Through extensive conversations with industry experts, I’ve gathered valuable insights that illuminate the trends, strategies, and best practices that are shaping this vibrant field.
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