Top 10 Female Fashion Influencers in India (2025)

India, a country renowned for its vibrant culture, rich heritage, and diverse traditions, is also making waves as a fashion hub. From the intricate handwoven fabrics of the north to the bold and colorful prints of the south, and from traditional ensembles like sarees and sherwanis to contemporary streetwear inspired by global trends, India has a thriving fashion ecosystem that captivates audiences worldwide.

The country's fashion industry is a harmonious blend of timeless traditions and modern innovations. Cultural events like Lakmé Fashion Week, the popularity of traditional crafts such as Banarasi weaves and Chikankari embroidery, and a booming market for sustainable and ethical fashion have paved the way for Indian fashion to shine globally. Additionally, with a young population eager to explore and express their identity through style, fashion has become a key form of self-expression.

This is where the rise of fashion influencers comes into play. These content creators bridge the gap between brands and their audiences, showcasing outfits, accessories, styling tips, and more. Their ability to resonate with followers stems from their relatable narratives, authentic reviews, and keen understanding of style and trends.

Fashion influencers in India cater to diverse niches—ethnic wear, street fashion, high-end luxury, sustainable clothing, and more. They share ideas on how to style the perfect outfit for a wedding, incorporate traditional elements into modern attire, or even create budget-friendly looks. Their creativity and relatability make them indispensable to brands looking to engage audiences effectively.

The Role of Influencer Marketing in Fashion

Brands, designers, and retailers are leveraging the widespread appeal of fashion influencers to build visibility, connect with target demographics, and establish credibility. Collaborations often include product launches, exclusive brand campaigns, giveaways, and behind-the-scenes glimpses of fashion events, all of which create buzz and boost engagement.

By aligning with fashion influencers, brands can:

1. Enhance Visibility: Tap into the influencer’s established follower base.

2. Build Trust: Leverage authentic reviews to strengthen consumer confidence.

3. Drive Sales: Use influencer-led promotions to convert engagement into purchases.

4. Stay Relevant: Keep up with trends and evolving consumer preferences.

Being the top influencer marketing company in India we have worked with many such creators and with experience have created a list of the top 10 female fashion influencer in India on Instagram.

India’s Top Fashion Influencers in 2025

1. Komal Pandey

Instagram: @komalpandeyofficial

Followers: 1.9 million

Content Style: Komal Pandey is known for her innovative, eclectic mix of traditional and contemporary fashion. She is a master of creating unique looks that blend different styles effortlessly, often adding bold accessories and trendy twists to classic outfits.

Achievements: She has collaborated with top global brands like H&M, Myntra, and L'Oréal, and continues to inspire millions with her creative fashion sense. Her YouTube channel has over 1.5 million subscribers, where she shares styling tips and fashion inspiration for diverse occasions.

2. Kritika Khurana (That Boho Girl) 

Instagram: @thatbohogirl

Followers: 1.9 million

Content Style: Kritika is the epitome of boho-chic, blending earthy, free-spirited looks with a modern twist. She shares styling tips, DIY tutorials, and vibrant travel vlogs that captivate her audience with laid-back, adventurous vibes.

Achievements: With over 1.3 million subscribers on YouTube, she is one of India’s leading influencers in the bohemian lifestyle space. Kritika's collaborations with top brands and her DIY content make her a standout in the fashion and lifestyle community.

3 .Nancy Tyagi

Instagram: @nancytyagi___

Followers: 3 million

Content Style: Nancy Tyagi is a self-taught fashion designer and influencer known for her innovative designs and styling. She gained prominence by recreating celebrity outfits and sharing her creations on social media. Her content includes fashion tutorials, design processes, and personal styling tips.

Achievements: Nancy's breakthrough moment came when she designed her own gown for the 77th Cannes Film Festival, showcasing her talent and creativity. She has been recognized as India's top digital influencer by Forbes in 2024. Additionally, she has collaborated with actor Ananya Panday to design outfits for Prime Video’s "Call Me Bae."

4. Larissa D’Sa

Instagram: @larissa_wlc
Followers: 816K

Content Style: Larissa D’Sa’s passion for travel and sustainable fashion has made her a leading influencer in the eco-conscious space. She shares travel vlogs, ethical fashion tips, and DIY tutorials, blending creativity with a strong message of sustainability.

Achievements: Larissa has become a favorite among audiences looking to explore ethical fashion and mindful travel. Her collaborations with sustainable brands and her efforts to promote eco-friendly lifestyles have earned her widespread appreciation. She’s also a TEDx speaker, further solidifying her impact as an influencer.

5. Juhi Godambe

Instagram: @Juhi Godambe
Juhi Godambe, a leading name in the fashion influencer space with over 550k subscribers, has mastered the art of creating impactful content that resonates with a global audience. As the founder of Arabella, her premium fashion brand, Juhi has successfully merged her passion for style with entrepreneurship, earning accolades for her ability to blend sophistication with modern aesthetics.

Her content is a vibrant mix of experimental looks, versatile styling tips, and high-end fashion inspiration. From effortlessly pulling off bold runway-inspired outfits to curating chic everyday wear, Juhi’s feed is a treasure trove for fashion enthusiasts looking to elevate their style game. She’s known for her ability to mix international trends with an Indian touch, making her content universally appealing.

Juhi’s achievements include recognition as a thought leader in the fashion industry, collaborations with leading global brands, and frequent features in top lifestyle publications. Through Arabella, she has created a brand that speaks to the modern woman’s desire for elegance and individuality.

6. Gia Kashyap

Instagram: @Juhi Godambe
Gia Kashyap is a prominent Indian fashion and beauty influencer based in Mumbai. She began her career at 15 as a graphic designer and later ventured into entrepreneurship with her own t-shirt business at 18. By 21, she was a fashion columnist for a renowned Indian publication. In 2010, Gia launched her blog, "Gia Says That," which has since evolved into a comprehensive platform covering fashion, beauty, and lifestyle topics.

On Instagram, Gia has amassed over 167,000 followers, where she shares content ranging from skincare routines to fashion advice.

Her content is known for its high-quality visuals and engaging narratives, making her a trusted source for beauty and fashion enthusiasts. In 2021, she expanded her entrepreneurial pursuits by launching "Lilou Collection," a brand aimed at making fashion-forward jewelry accessible without compromising on quality.

7. Roshni Bhatia (TheChiquefactor)

Instagram: @TheChiquefactor

Roshni Bhatia, popularly known as TheChiquefactor, is a prominent fashion and lifestyle influencer with an impressive Instagram following of 1.5M+. Known for her chic and effortless content style, Roshni combines high fashion with accessible trends, offering a perfect blend of luxury and relatability. Her aesthetic content often features bold outfit ideas, elegant styling tips, and glimpses of her personal life, creating a seamless narrative that resonates with her audience.

Achievements include being featured in leading publications like Vogue India and Elle, as well as collaborating with renowned brands such as Louis Vuitton, Dior, and L’Oréal Paris. She has also been a speaker at prestigious events, inspiring upcoming creators with her journey.Roshni’s ability to curate visually captivating content with an engaging personality has cemented her as one of India’s top influencers, making her a trendsetter in the fashion and lifestyle space.

8. Santoshi Shetty

Instagram: @Santoshi Shetty

Content Style: Santoshi Shetty is known for her effortlessly chic and minimalist approach to fashion, lifestyle, and travel. Her content showcases a perfect blend of modern aesthetics and boho vibes. With her signature style, she curates striking outfits, candid photography, and captivating travel diaries, inspiring her followers to explore and express themselves creatively. Her engaging captions often share personal insights, making her content relatable and empowering.

Achievements: A celebrated digital creator, Santoshi is the recipient of multiple awards, including the prestigious Cosmopolitan Blogger of the Year award. She has collaborated with luxury brands like Louis Vuitton, Dior, and Levi’s, and has graced the cover of leading magazines. Beyond fashion, she is also a fitness enthusiast, promoting a balanced lifestyle. Santoshi’s authentic and vibrant personality continues to make her one of India’s most beloved influencers.

9. Mansi Ugale

Instagram: @mansiugale
Followers: 335K

Content Style: Mansi Ugale shares content focused on lifestyle, fashion, and beauty, with a special emphasis on creating stylish yet comfortable looks. She also shares vlogs and personal experiences, making her content relatable to a wide audience.
Achievements: Mansi’s YouTube channel has a growing community, where she shares tutorials, beauty tips, and lifestyle advice. She is known for her authentic approach and collaborations with beauty and fashion brands.

10. Ritvi Shah

Instagram: @aboutritvi
Followers: 330K

Content Style: Ritvi's content revolves around beauty, fashion, and lifestyle, with an emphasis on makeup tutorials, fashion inspiration, and skincare routines. Her style is simple yet elegant, catering to beauty enthusiasts and fashion lovers.
Achievements: Ritvi’s YouTube channel has gained popularity for its insightful beauty reviews, tutorials, and lifestyle content. She has partnered with several well-known brands in the beauty industry and continues to grow her community with her engaging content.

Conclusion

In conclusion, it is crucial to carefully select relevant influencers for your Fashion influencer marketing campaigns. Not every Fashion influencer will bring you the desired business outcomes. Choosing the perfect influencer for your brand can be challenging, but that's where companies like The Buzz Social come into play.

The Buzz Social is a Top 24/7 global influencer marketing company in India that ensures your brand’s voice is always part of the conversation. As a leading premium agency, they offer comprehensive influencer marketing services, including strategy development, campaign management with the help of cutting-edge influencer marketing tools. 

The Buzz Social has successfully served over 2000 brands, delivering customized services to their clients. With a network of over 500 million content creators and influencers, they have the resources to ensure impactful collaborations.

It is essential to recognize the shifting dynamics in consumer behavior patterns and grasp the potential that influencer marketing holds. 

Failing to understand and adapt to these changes may result in lagging behind in a competitive market. The Buzz Social is a premium influencer marketing company offering remarkable results.

See by yourself by engaging in our case studies.