Surf Excel - Campaign for Smart Spray Stain Remover
Surf Excel - Campaign for Smart Spray Stain Remover
Surf Excel - Campaign for Smart Spray Stain Remover
To promote Surf Excel Smart Spray as a revolutionary and convenient stain removal solution for everyday laundry challenges. The campaign aimed to position Smart Spray as a must-have product for hassle-free stain removal, suitable for diverse fabrics and surfaces like clothing, bedding, and upholstery.
To promote Surf Excel Smart Spray as a revolutionary and convenient stain removal solution for everyday laundry challenges. The campaign aimed to position Smart Spray as a must-have product for hassle-free stain removal, suitable for diverse fabrics and surfaces like clothing, bedding, and upholstery.
Platform:
Platform:
Industry:
Industry:
Laundry care
Laundry care
Duration:
Duration:
4 Weeks
4 Weeks
Campaign Content:
Campaign Content:
Hashtags:
#SurfSmartSpray
#StainRemovalHack
#SmartSprayStainRemoval
#SpotandSpray
#StainRemovalSpray
Captions Highlights:
Introducing Surf Excel Smart Spray as the ultimate stain-removal hack for 2023.
Highlighting features like ease of use, multi-fabric compatibility, and effectiveness on stains like grease, coffee, and oil.
Clear call-to-actions with discount codes (e.g., smartspray10 and Spray5) for shopping on Ushop.
Emphasis on Surf Excel's Stain Lifting Technology.
Content Themes:
Demonstration videos showcasing the product in action (e.g., spotting, spraying, rubbing, rinsing).
Real-life use cases, such as busy moms removing kids' stains or travelers managing stains on-the-go.
Testimonials emphasizing the ease and effectiveness of Smart Spray.
UGC-style reels with POV storytelling and influencers sharing personal experiences.
Creative product integrations highlighting the versatility of the product.
Hashtags:
#SurfSmartSpray
#StainRemovalHack
#SmartSprayStainRemoval
#SpotandSpray
#StainRemovalSpray
Captions Highlights:
Introducing Surf Excel Smart Spray as the ultimate stain-removal hack for 2023.
Highlighting features like ease of use, multi-fabric compatibility, and effectiveness on stains like grease, coffee, and oil.
Clear call-to-actions with discount codes (e.g., smartspray10 and Spray5) for shopping on Ushop.
Emphasis on Surf Excel's Stain Lifting Technology.
Content Themes:
Demonstration videos showcasing the product in action (e.g., spotting, spraying, rubbing, rinsing).
Real-life use cases, such as busy moms removing kids' stains or travelers managing stains on-the-go.
Testimonials emphasizing the ease and effectiveness of Smart Spray.
UGC-style reels with POV storytelling and influencers sharing personal experiences.
Creative product integrations highlighting the versatility of the product.
Challenge:
Challenge:
Convincing consumers to adopt a new laundry product amidst a competitive market with numerous stain-removal solutions.
Educating users on the unique application process of Surf Excel Smart Spray.
Building trust for the product’s effectiveness across a wide range of stains, fabrics, and uses.
Convincing consumers to adopt a new laundry product amidst a competitive market with numerous stain-removal solutions.
Educating users on the unique application process of Surf Excel Smart Spray.
Building trust for the product’s effectiveness across a wide range of stains, fabrics, and uses.
Solution:
Solution:
Influencer Marketing:
Partnered with relatable influencers across categories like parenting, lifestyle, and home care to showcase real-life scenarios and product use.
Delivered authentic and engaging content through testimonials, "how-to" videos, and creative storytelling.
Interactive Social Campaign:
Used catchy captions, relatable hooks, and hashtags to drive engagement and participation.
Engaged users with discount codes (smartspray10 and Spray5) to encourage trial.
Educational Focus:
Demonstrated ease of use through step-by-step content formats (e.g., spot, spray, rub, rinse).
Highlighted product benefits such as multi-surface compatibility, quick action, and advanced Stain Lifting Technology.
Targeted Communication:
Focused on pain points like clumsiness, tough stains, and busy lifestyles to resonate with the audience.
Influencer Marketing:
Partnered with relatable influencers across categories like parenting, lifestyle, and home care to showcase real-life scenarios and product use.
Delivered authentic and engaging content through testimonials, "how-to" videos, and creative storytelling.
Interactive Social Campaign:
Used catchy captions, relatable hooks, and hashtags to drive engagement and participation.
Engaged users with discount codes (smartspray10 and Spray5) to encourage trial.
Educational Focus:
Demonstrated ease of use through step-by-step content formats (e.g., spot, spray, rub, rinse).
Highlighted product benefits such as multi-surface compatibility, quick action, and advanced Stain Lifting Technology.
Targeted Communication:
Focused on pain points like clumsiness, tough stains, and busy lifestyles to resonate with the audience.
Results:
Results:
The campaign created buzz and effectively positioned Surf Excel Smart Spray as a household essential for modern laundry needs.
Impact:
Consumer Adoption:
Significant boost in awareness for Surf Excel Smart Spray, driving higher purchase intent.
Positive feedback from influencers and consumers alike about its ease of use and effectiveness.
Sales:
Increase in sales through Ushop, leveraging coupon codes and direct website traffic.
Brand Love:
Reinforced Surf Excel’s position as an innovative leader in the laundry care category.
The campaign created buzz and effectively positioned Surf Excel Smart Spray as a household essential for modern laundry needs.
Impact:
Consumer Adoption:
Significant boost in awareness for Surf Excel Smart Spray, driving higher purchase intent.
Positive feedback from influencers and consumers alike about its ease of use and effectiveness.
Sales:
Increase in sales through Ushop, leveraging coupon codes and direct website traffic.
Brand Love:
Reinforced Surf Excel’s position as an innovative leader in the laundry care category.
The Results
The Results
1.2M+
Average Views
53K+
Average Likes
5K+
Average Comments
11.4K
Average Shares
8.5%
Engagement Rate
5M+
Reach
It’s Simpler Than Ever - Let us handle the complexity so you can focus on growing your brand.
At The Buzz Social, we simplify influencer marketing, making it effortless for you. Our streamlined process ensures outstanding results, even if you don't have a large marketing team.
It’s Simpler Than Ever - Let us handle the complexity so you can focus on growing your brand.
At The Buzz Social, we simplify influencer marketing, making it effortless for you. Our streamlined process ensures outstanding results, even if you don't have a large marketing team.
It’s Simpler Than Ever - Let us handle the complexity so you can focus on growing your brand.
At The Buzz Social, we simplify influencer marketing, making it effortless for you. Our streamlined process ensures outstanding results, even if you don't have a large marketing team.
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