2 Weeks
Sony BRAVIA 7 Series:
Focused on delivering a cinematic experience at home with the tagline #CinemaIsComingHome.
Influencers highlighted BRAVIA’s advanced features, immersive visuals, and audio capabilities, transforming home movie-watching into a premium experience.
Sony ULT Power Sound Series:
Promoted portable party speakers with powerful bass and features like waterproof, dustproof, and rustproof builds.
The campaign emphasized creating party-like vibes anywhere, supported by hashtags like #ULTPowerSound and #SonyULT.
Collaborations with creators who showcased dance routines, music edits, and product demos added a high-energy, youthful vibe.
BRAVIA 7 Series:
Tagline: #CinemaIsComingHome
Content Hook: Transform your living room into a home theatre with BRAVIA’s advanced features.
Key Messaging: Family movie nights, binge-watching, and immersive cinematic visuals.
Example Influencer Caption:
“Hi Doston, the all-new SONY BRAVIA 7 is here and it brings the movie theatre right to your home! Ghar par le movie hall ke mazze kyunki #CinemaIsComingHome.”
ULT Power Sound Series:
Tagline: #ULTPowerSound
Content Hook: Portable speakers with powerful bass and durable features, perfect for parties and outdoor adventures.
Key Messaging: Portability, waterproof build, rustproof durability, and high-energy vibes.
Example Influencer Caption:
“This Duniya is Changi when you have ULT POWER SOUND 🔊 Funk song - @talwiinder #ultpowersound #sonyult.”
User-Generated Content:
Dance videos, music edits, and real-time party shots featured creators using Sony ULT speakers.
Influencers demonstrated the BRAVIA 7 series as the ultimate home movie solution.
Competition: Competing against other premium brands in the home entertainment and portable audio categories.
Audience Diversification: Catering to both tech-savvy young users and families looking for immersive entertainment experiences.
Feature Demonstration: Highlighting the product features in engaging and visually appealing ways.
Influencer-Driven Campaign: Collaborated with micro and macro influencers across entertainment, tech, and lifestyle categories.
Emotional Messaging: Positioned BRAVIA as a solution for creating “cinema-like memories” at home and ULT speakers as the ultimate party companion.
Dynamic Content: Leveraged music trends, dance videos, product showcases, and emotional storytelling for maximum engagement.
Branded Hashtags:
#CinemaIsComingHome for BRAVIA.
#ULTPowerSound and #SonyULT for ULT speakers.
1.3M+
Average Views
22K+
Average Likes
4.2K+
Average Comments
5.1K+
Average Shares
8.5%
Engagement Rate
2.4M+
Reach
