Phoenix Mall of Asia: Redefining Bengaluru's Retail and Entertainment Landscape

Phoenix Mall of Asia: Redefining Bengaluru's Retail and Entertainment Landscape

Phoenix Mall of Asia: Redefining Bengaluru's Retail and Entertainment Landscape

Phoenix Mall of Asia has emerged as Bengaluru's premier shopping and entertainment destination through a series of high-impact campaigns. From a live masterclass with Chef Gary Mehigan to the grand INOX Megaplex launch, family-centric carnivals, and immersive cultural experiences, the mall has successfully captivated diverse audiences. With influencer collaborations, exclusive events, and vibrant storytelling, Phoenix Mall of Asia has set a new standard for experiential retail, driving engagement, footfall, and unforgettable memories for visitors.

Phoenix Mall of Asia has emerged as Bengaluru's premier shopping and entertainment destination through a series of high-impact campaigns. From a live masterclass with Chef Gary Mehigan to the grand INOX Megaplex launch, family-centric carnivals, and immersive cultural experiences, the mall has successfully captivated diverse audiences. With influencer collaborations, exclusive events, and vibrant storytelling, Phoenix Mall of Asia has set a new standard for experiential retail, driving engagement, footfall, and unforgettable memories for visitors.

Platform:

Platform:

Best-instagram-marketing-agency-in-india
Best-instagram-marketing-agency-in-india
Best-instagram-marketing-agency-in-india

Industry:

Industry:

Retail, Shopping

Retail, Shopping

Duration:

Duration:

2 Weeks

Brand:

Brand:

Driving Inclusivity Through Influencer Marketing: FabAlley's #FabFitsAll Campaign for Body Positivity and Fashion Accessibility
Driving Inclusivity Through Influencer Marketing: FabAlley's #FabFitsAll Campaign for Body Positivity and Fashion Accessibility

What Did We Do::

What Did We Do::


  1. Culinary Event with Chef Gary Mehigan

    • Hosted a live masterclass featuring Chef Gary Mehigan, Judge of MasterChef Australia, at the Fan Park.

    • Promoted exclusive culinary experiences with limited-ticket access.


  2. Cultural & Family Experiences:

    • Dreamland Park – Rainbow Rex Adventure: A kid-friendly amusement park with vibrant and immersive experiences.

    • Super Moms & Kids Carnival: Curated a family-centric carnival to engage parents and children with entertainment, food, and games.


  3. Launches & Activations:

    • CHA – Hong Kong Eat House: Food influencer-driven promotions for the third restaurant launch by Bellona Hospitality.

    • Ishaara Dining Experience: Promoted inclusive dining with differently-abled staff using sign language.

    • INOX Megaplex Launch: Highlighted Bengaluru's largest cinema with luxury features and panoramic screens.


  4. Beauty Experience with Shiseido:

    • Showcased premium Japanese skincare and beauty products at Shiseido's event podium.

Campaign Content:

Campaign Content:

Hashtags:
#phoenixmallofasia #bangaloremalls #culinaryevent #masterclassbangalore #familyfun #dreamlandpark #nammabengaluru #bengaluru #biggestcinema #mallofasia


  • Content Types:

    • Influencer-driven reels, posts, and videos

    • Engaging captions highlighting experiences, exclusivity, and vibrant visuals

    • Event teasers, countdowns, and post-event highlights


  • Sample Content Highlights:

  • Masterclass with Chef Gary Mehigan:
    “🌟 Dive into Culinary Excellence! 🌟 Chef Gary Mehigan brings the flavors of MasterChef Australia to Bengaluru at Phoenix Mall of Asia. Limited spots – book now!”


  • Rainbow Rex Adventure – Dreamland:
    “🌈 Family Fun Alert! Kids and parents, get ready for a magical journey at Phoenix Mall of Asia with Rainbow Rex Park. Unforgettable memories await!”


  • INOX Megaplex Launch:
    “✨ Luxury + Entertainment = INOX Megaplex at Phoenix Mall of Asia. South India’s ONLY Screen X is here! 🎬”

Challenge:

Challenge:


  • Drive footfall for unique events and engage diverse demographics, from food enthusiasts to families and cinema-goers.


  • Establish Phoenix Mall of Asia as Bengaluru's ultimate destination for shopping, entertainment, and family experiences amidst a competitive retail market.

Solution:

Solution:

  1. Influencer Partnerships:

    • Collaborated with lifestyle, food, and parenting influencers for authentic promotions.

    • Content highlighted event exclusivity, mall features, and personal experiences.


  2. Exclusive Events:

    • Hosted high-value activations like the Chef Gary Mehigan Masterclass and the INOX Megaplex Launch to attract niche audiences.


  3. Family-Centric Engagement:

    • Dreamland’s Rainbow Rex Adventure and curated carnivals created a strong emotional connection with families.


  4. Multi-Platform Promotions:

    • Leveraged Instagram reels, stories, and static posts to generate buzz and drive ticket sales.

Results:

Results:

The campaigns successfully positioned Phoenix Mall of Asia as a holistic destination for culinary, entertainment, and family experiences.

The campaigns successfully positioned Phoenix Mall of Asia as a holistic destination for culinary, entertainment, and family experiences.

The Results

The Results

5M+

Average Views

100K+

Average Likes

22K+

Average Comments

90K+

Average Shares

9.2%

Engagement Rate

8.4M+

Reach

It’s Simpler Than Ever - Let us handle the complexity so you can focus on growing your brand.

At The Buzz Social, we simplify influencer marketing, making it effortless for you. Our streamlined process ensures outstanding results, even if you don't have a large marketing team.

It’s Simpler Than Ever - Let us handle the complexity so you can focus on growing your brand.

At The Buzz Social, we simplify influencer marketing, making it effortless for you. Our streamlined process ensures outstanding results, even if you don't have a large marketing team.

It’s Simpler Than Ever - Let us handle the complexity so you can focus on growing your brand.

At The Buzz Social, we simplify influencer marketing, making it effortless for you. Our streamlined process ensures outstanding results, even if you don't have a large marketing team.

We are India’s First 24x7 Influencer Marketing Agency, with a strong presence in 3 global countries. Our team delivers guaranteed results through creative and innovative influencer marketing campaigns and content-driven influencer strategies across leading social media platforms. With an always-on approach, we ensure your brand stays engaged and relevant in the ever-evolving digital landscape.

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