2 Weeks
Culinary Event with Chef Gary Mehigan
Hosted a live masterclass featuring Chef Gary Mehigan, Judge of MasterChef Australia, at the Fan Park.
Promoted exclusive culinary experiences with limited-ticket access.
Cultural & Family Experiences:
Dreamland Park – Rainbow Rex Adventure: A kid-friendly amusement park with vibrant and immersive experiences.
Super Moms & Kids Carnival: Curated a family-centric carnival to engage parents and children with entertainment, food, and games.
Launches & Activations:
CHA – Hong Kong Eat House: Food influencer-driven promotions for the third restaurant launch by Bellona Hospitality.
Ishaara Dining Experience: Promoted inclusive dining with differently-abled staff using sign language.
INOX Megaplex Launch: Highlighted Bengaluru's largest cinema with luxury features and panoramic screens.
Beauty Experience with Shiseido:
Showcased premium Japanese skincare and beauty products at Shiseido's event podium.
Hashtags:
#phoenixmallofasia #bangaloremalls #culinaryevent #masterclassbangalore #familyfun #dreamlandpark #nammabengaluru #bengaluru #biggestcinema #mallofasia
Content Types:
Influencer-driven reels, posts, and videos
Engaging captions highlighting experiences, exclusivity, and vibrant visuals
Event teasers, countdowns, and post-event highlights
Sample Content Highlights:
Masterclass with Chef Gary Mehigan:
“🌟 Dive into Culinary Excellence! 🌟 Chef Gary Mehigan brings the flavors of MasterChef Australia to Bengaluru at Phoenix Mall of Asia. Limited spots – book now!”Rainbow Rex Adventure – Dreamland:
“🌈 Family Fun Alert! Kids and parents, get ready for a magical journey at Phoenix Mall of Asia with Rainbow Rex Park. Unforgettable memories await!”INOX Megaplex Launch:
“✨ Luxury + Entertainment = INOX Megaplex at Phoenix Mall of Asia. South India’s ONLY Screen X is here! 🎬”
Drive footfall for unique events and engage diverse demographics, from food enthusiasts to families and cinema-goers.
Establish Phoenix Mall of Asia as Bengaluru's ultimate destination for shopping, entertainment, and family experiences amidst a competitive retail market.
Influencer Partnerships:
Collaborated with lifestyle, food, and parenting influencers for authentic promotions.
Content highlighted event exclusivity, mall features, and personal experiences.
Exclusive Events:
Hosted high-value activations like the Chef Gary Mehigan Masterclass and the INOX Megaplex Launch to attract niche audiences.
Family-Centric Engagement:
Dreamland’s Rainbow Rex Adventure and curated carnivals created a strong emotional connection with families.
Multi-Platform Promotions:
Leveraged Instagram reels, stories, and static posts to generate buzz and drive ticket sales.
5M+
Average Views
100K+
Average Likes
22K+
Average Comments
90K+
Average Shares
9.2%
Engagement Rate
8.4M+
Reach
