3 Weeks
The campaign aimed to:
Introduce OZiva+ Advanced Hair Growth Serum as a plant-based alternative to traditional solutions like Minoxidil.
Educate consumers on plant-based nutrition for new moms through “Kisine Bataya Nahi: The Motherhood Journey” series.
Highlight the benefits of their clean ingredients in hair vitamins and smoothies while positioning OZiva as a trusted wellness brand.
Hair Growth Serum:
Hooking captions emphasized natural ingredients like Lindera Root Extract, Basil Root Extract, and Redensyl.
Clear comparison to Minoxidil to address common side effects like irritation.
Call-to-action: “Comment ‘Link’” or swipe up to purchase.
Key Hashtags: #HairCareEssentials #OZIVAP Plus #Redensyl #HairGrowth
Nutrition for New Moms:
YouTube series Kisine Bataya Nahi featured OZiva founders discussing the importance of nutrition for new mothers.
Focused on building authority and trust in the brand’s clean and holistic approach.
Hair Vitamins & Lifestyle Content:
Content highlighting 100% plant-based vitamins for hair regrowth, encouraging consistency over 4 months.
Fun, engaging videos (e.g., “Villain hi hero hai kyunki side effect zero hai”) added relatability.
Tropical Smoothie Content:
Posts celebrating healthy indulgence with plant-based smoothie recipes using OZiva products.
Positioned OZiva as a lifestyle companion for modern, health-conscious consumers.
Education Gap: Bridging the lack of awareness around the benefits of plant-based alternatives over chemical solutions.
Consumer Skepticism: Overcoming doubts about the efficacy of plant-based products.
Market Saturation: Competing with established hair care and nutrition brands using aggressive advertising.
Partnering with influencers and wellness advocates to create relatable, authentic content showcasing personal experiences.
Addressing consumer pain points (e.g., side effects of Minoxidil) while positioning OZiva as the “clean, plant-based” solution.
Leveraging engaging formats like reels, educational YouTube series, and vibrant lifestyle posts to resonate with diverse audiences.
1M+
Average Views
40K+
Average Likes
3.2K+
Average Comments
4K+
Average Shares
7.1%
Engagement Rate
1.4M+
Reach
