Standing Out in a Competitive Market: Competing with established players like Fabindia and Manyavar in the ethnic wear space during the highly saturated festive season.
Wider Appeal: Balancing the needs of brides, bridesmaids, and general festive shoppers.
Sustainability Awareness: Highlighting the versatility of reusing ethnic outfits in a market driven by “new look” trends for every occasion.
Targeted Influencer Strategy:
Collaborated with influencers representing diverse styles and audiences. For example:
@Swatiinstyle emphasized bold, modern festive looks.
@tinkeringstyle showcased subtle elegance for traditional wear.
Influencers highlighted Koskii as a brand catering to varied wedding and festive needs.
Mix-and-Match Campaign:
Encouraged sustainability by reusing and restyling outfits, e.g., showcasing how to style the same saree differently for multiple events.
Cultural Festive Positioning:
Leveraged Indian festivals (Navratri, Dussehra) to build emotional resonance by featuring vibrant hues and traditional designs.
Incorporated cultural storytelling in captions, e.g., "Victory of good over evil" and "Rate your favorite festive hues."
Interactive Engagement:
Influencers posed questions in captions like, "Which color would you choose for your wedding event?" or "How would you drape this saree differently?"
Fans rated and commented on styles, building a community of engagement.
3.5M+
Average Views
42K+
Average Likes
6.5K+
Average Comments
14K+
Average Shares
10.6%
Engagement Rate
8M+
Reach
