Kapiva Shilajit Gold Resin:
Focused on gym-goers, fitness enthusiasts, and individuals looking for natural ways to improve testosterone, stamina, and muscle building.
Influencers demonstrated the product's effectiveness in improving gym performance, muscle recovery, and strength.
Content Highlighted:
- Natural testosterone booster
- Faster muscle recovery
- Improved strength & nutrient absorption
Kapiva Skin Foods Glow Mix:
Focused on skincare enthusiasts looking for a natural and Ayurvedic solution for pigmentation, dark spots, and skin health.
Influencers shared the key natural ingredients and their benefits: Rose, Aloe Vera, Pomegranate, and Beetroot.
Content Highlighted:
- Boosts collagen, glutathione & hyaluronic acid
- Reduces pigmentation & dark spots
- 100% plant-based, vegan, and preservative-free
Standing Out in a Competitive Market: Competing with established players like Fabindia and Manyavar in the ethnic wear space during the highly saturated festive season.
Wider Appeal: Balancing the needs of brides, bridesmaids, and general festive shoppers.
Sustainability Awareness: Highlighting the versatility of reusing ethnic outfits in a market driven by “new look” trends for every occasion.
Kapiva aimed to break into the competitive market of natural supplements and skincare products. The challenge was:
Increasing awareness and trial of Kapiva’s products among niche audiences like gym enthusiasts and skincare-conscious users.
Communicating product benefits effectively while differentiating from other Ayurvedic brands.
Niche targeting (fitness and skincare) allowed for a focused approach, resulting in higher conversion rates.
Collaborating with micro and macro influencers drove authentic conversations around Kapiva products.
Using coupon codes ensured measurable ROI and encouraged purchase behavior.
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