Increasing Footfall: Driving customers to physical stores in a post-pandemic world where online shopping dominates.
Highlighting New Experiences: Raising awareness of in-store attractions like Mirror Maze, LEGO events, and play zones.
Building Trust for New Locations: Establishing Hamleys’ presence in new markets like Zirakpur while ensuring customer loyalty.
Influencer Marketing: Partnered with mom influencers, family lifestyle creators, and kid-centric bloggers to share real-life experiences at Hamleys stores.
Influencers provided personalized content, such as reels showing their kids enjoying activities and toys, to build authenticity.
They used event-specific hashtags like #LEGOIndiaPlayground and #HamleysIndia to enhance discoverability.
Engaging Campaigns:
Organized fun and interactive events like LEGO-building competitions, Mirror Maze adventures, and educational toy demos to create shareable moments.
Leveraged time-sensitive promotions to build urgency (e.g., “Visit by July 2!”).
Hyperlocal Outreach:
Promoted new stores with localized content targeting residents of nearby cities and neighborhoods.
Added convenient services like home delivery for toys to attract busy parents.
Interactive Store Experience:
Highlighted how Hamleys stores are not just toy shops but immersive play destinations for families.
30K+
Average Views/Post
3K+
Average Likes/Post
1K+
Average Comments/Post
500+
Average Shares/Post
10.1%
Engagement Rate
2.5M+
Reach
