2 Weeks
Olay launched a targeted influencer-led campaign during Durga Puja to promote two key skincare products:
Olay Niacinamide Serum – for daytime skincare routines to reduce acne marks, dark spots, and improve overall skin clarity.
Olay Retinol 24 Serum/Moisturizer – for nighttime hydration and skin renewal.
By collaborating with lifestyle and skincare influencers, Olay successfully positioned itself as the go-to skincare brand for festival-ready skin. The campaign highlighted easy, practical skincare tips during the festive season and seamlessly integrated the brand into Pujo preparations.
The campaign content centered on:
Pujo Preps & Skincare: Influencers shared their step-by-step skincare routines, focusing on the importance of Olay's Niacinamide Serum for clear, glowing skin during daytime.
Nighttime Skincare Routine: Promoting Olay Retinol 24 as a nighttime solution to keep skin plump, hydrated, and renewed during Pujo.
Practical Pujo Tips: Influencers shared lifestyle hacks, such as carrying snacks, reapplying SPF, and using safety pins, while subtly integrating Olay products.
Cultural Connection: Content resonated with the traditional aspects of Durga Puja, including pandal hopping, Pujo outfits, and festive thalis, creating a deep emotional and cultural connection with the audience.
Durga Puja is a culturally significant festival with brands competing for visibility. Olay's challenge was to stand out during the festive clutter while positioning its products as essential skincare solutions for the season.
To solve this, Olay strategically collaborated with relatable influencers who connected with their audience through:
Engaging storytelling: Influencers narrated their Pujo preparations, tying Olay products into their day and night routines naturally.
Actionable skincare hacks: Practical, easy-to-follow tips ensured high audience relatability and engagement.
Cultural alignment: Content celebrated Durga Puja traditions, strengthening Olay's local relevance while driving product awareness.
Product positioning: Olay Niacinamide Serum was presented as a morning essential, while Olay Retinol 24 Moisturizer was positioned as a nighttime savior.
This dual approach ensured Olay's presence across both daytime and nighttime skincare conversations.
100K+
Average Views/Reel
7K+
Average Likes/Reel
150+
Average Comments/Reel
500+
Average Shares/Reel
7-8%
Engagement Rate/Reel
1.3M+
Reach (Cumulative)
