4 Weeks
We launched a multi-influencer campaign that focused on storytelling, emotions, and relatability. Influencers showcased how Prabhuji snacks and sweets are an inseparable part of Diwali celebrations through engaging content.
Weaimed to:
Position itself as the ultimate festive snack and gifting solution for Diwali.
Reinforce its legacy of traditional flavors and family favorites.
Highlight the brand's wide product range for every generation and occasion.
Drive engagement and emotional connection with audiences.
Family Bonding and Traditions:
Influencers shared heartwarming videos and photos of celebrating Diwali with their families while enjoying Prabhuji Bhujia, Soan Papdi, and Kaju Katli.
Emphasis was placed on how Prabhuji snacks were a constant part of festive family traditions, passed down through generations.
Gifting Inspiration:
Prabhuji’s wide range of festive hampers and gifting options were showcased as the perfect Diwali gifts for loved ones.
Influencers created content around the idea of "Why go anywhere else when everything is available at Prabhuji?"
Festive Essentials:
Influencers highlighted that Diwali isn’t complete without Prabhuji treats, seamlessly integrating snacks like Bhujia and sweets like Soan Papdi into festive activities like:
Family gatherings
Home decorations
Gifting moments
Relatable Storytelling:
Influencers expressed their personal love for Prabhuji products through captions like:
“Har saal ki tarah es saal bhi Bhujia is a constant.”
“Diwali hai to mithai aur gifts toh bante hai.”
We at The Buzz Social faced key challenges during the festive season:
Crowded Diwali Market: Many brands compete for attention, especially in the snacks and sweets category.
Breaking the Clutter: Standing out amidst similar festive campaigns from competitors.
Balancing Emotional & Product Messaging: The campaign needed to build emotional resonance without coming across as overly promotional.
To overcome these challenges, the campaign was designed to emotionally engage audiences while subtly showcasing Prabhuji products:
Authentic Influencer Selection:
We partnered with lifestyle, family, and food influencers who had a strong festive audience base.
The influencers’ relatable storytelling ensured the content felt natural and authentic.
Festive Emotional Storytelling:
Influencers highlighted family bonding, traditions, and gifting, making Prabhuji synonymous with the taste of Diwali.
Hashtag-Driven Campaign:
Consistent hashtags like #DiwaliWithPrabhuji and #TasteOfTradition created a strong brand recall.
Product Integration:
Prabhuji’s snacks and sweets were seamlessly integrated into family celebrations, gifting scenarios, and festive preparations.
Key products like Bhujia, Soan Papdi, and Kaju Katli were positioned as essentials for Diwali.
3.4M+
Average Views
200K+
Average Likes
22K+
Average Comments
21K+
Average Shares
8.7%
Engagement Rate
6.2M+
Reach
