Driving Sustainability with Culture: #ChidiyaaChallenge Campaign Success
Driving Sustainability with Culture: #ChidiyaaChallenge Campaign Success
Driving Sustainability with Culture: #ChidiyaaChallenge Campaign Success
We launched the “#ChidiyaaChallenge” campaign, collaborating with eco-friendly fashion influencers to promote sustainable clothing crafted from organic materials. Our approach integrated regional marketing, highlighting Chidiyaa's cultural roots and heritage by collaborating with influencers and nano/micro influencers, including traditional folk dancers from regions like Kolkata and Kerala. This regional touch brought authenticity and a deeper connection with local audiences, aligning with Chidiyaa's values of tradition and sustainability.
We launched the “#ChidiyaaChallenge” campaign, collaborating with eco-friendly fashion influencers to promote sustainable clothing crafted from organic materials. Our approach integrated regional marketing, highlighting Chidiyaa's cultural roots and heritage by collaborating with influencers and nano/micro influencers, including traditional folk dancers from regions like Kolkata and Kerala. This regional touch brought authenticity and a deeper connection with local audiences, aligning with Chidiyaa's values of tradition and sustainability.
Platform:
Platform:
Industry:
Industry:
Ethnic Clothing
Ethnic Clothing
Duration:
Duration:
2.5 Months
2.5 Months
Campaign Content:
Campaign Content:
Influencers showcased sustainable outfits while sharing keeping the background eco-friendly. To increase engagement, the campaign encouraged followers to participate by posting their own sustainable looks and tagging Chidiyaa. Regional influencers shared cultural narratives, enhancing Chidiyaa’s brand authenticity and cultural resonance.
Influencers showcased sustainable outfits while sharing keeping the background eco-friendly. To increase engagement, the campaign encouraged followers to participate by posting their own sustainable looks and tagging Chidiyaa. Regional influencers shared cultural narratives, enhancing Chidiyaa’s brand authenticity and cultural resonance.
Challenge:
Challenge:
To raise awareness about sustainable fashion and inspire consumers to adopt environmentally friendly choices in their wardrobes.
To raise awareness about sustainable fashion and inspire consumers to adopt environmentally friendly choices in their wardrobes.
Solution:
Solution:
By connecting with local influencers and traditional folk artists, we successfully underscored the brand's heritage and authenticity, helping Chidiyaa resonate with culturally conscious audiences. The campaign also empowered influencers to share practical, sustainable fashion advice, fostering a community around responsible fashion.
By connecting with local influencers and traditional folk artists, we successfully underscored the brand's heritage and authenticity, helping Chidiyaa resonate with culturally conscious audiences. The campaign also empowered influencers to share practical, sustainable fashion advice, fostering a community around responsible fashion.
Results:
Results:
The campaign reached over 400,000 people, cultivating a community of eco-conscious and culturally connected consumers.
The campaign reached over 400,000 people, cultivating a community of eco-conscious and culturally connected consumers.
The Results
The Results
2.5M+
Average Views
15K+
Average Likes
1.1K+
Average Comments
2.6K
Average Shares
8.2%
Engagement Rate
4.1M+
Reach
It’s Simpler Than Ever - Let us handle the complexity so you can focus on growing your brand.
At The Buzz Social, we simplify influencer marketing, making it effortless for you. Our streamlined process ensures outstanding results, even if you don't have a large marketing team.
It’s Simpler Than Ever - Let us handle the complexity so you can focus on growing your brand.
At The Buzz Social, we simplify influencer marketing, making it effortless for you. Our streamlined process ensures outstanding results, even if you don't have a large marketing team.
It’s Simpler Than Ever - Let us handle the complexity so you can focus on growing your brand.
At The Buzz Social, we simplify influencer marketing, making it effortless for you. Our streamlined process ensures outstanding results, even if you don't have a large marketing team.
Other Fashion Success Story
Check our other project case studies with detailed explanations
Other Fashion Success Story
Check our other project case studies with detailed explanations
Other Fashion Success Story
Check our other project case studies with detailed explanations