BIBA unveils ad campaign celebrating Indian heritage ft Kriti Sanon
BIBA unveils ad campaign celebrating Indian heritage ft Kriti Sanon
BIBA unveils ad campaign celebrating Indian heritage ft Kriti Sanon
Manyavar, a leading brand in men's ethnic wear, launched the #TaiyaarHokarAaiye campaign in March 2022, featuring renowned actor Amitabh Bachchan. The campaign aimed to emphasize the importance of dressing in Indian attire for weddings, resonating with cultural sentiments and the essence of Indian celebrations.
Manyavar, a leading brand in men's ethnic wear, launched the #TaiyaarHokarAaiye campaign in March 2022, featuring renowned actor Amitabh Bachchan. The campaign aimed to emphasize the importance of dressing in Indian attire for weddings, resonating with cultural sentiments and the essence of Indian celebrations.
Platform:
Platform:
TVC AD SHOOT
TVC AD SHOOT
Industry:
Industry:
Fashion
Fashion
Duration:
Duration:
1 Weeks
1 Weeks
Territory:
Territory:
Website:
Website:
Furniture Retail
Furniture Retail
Brand:
Brand:
BIBA
BIBA
What Did We Do?
What Did We Do?
BIBA launched a captivating ad campaign celebrating Indian heritage, featuring Bollywood actress Kriti Sanon as its brand ambassador. The campaign emphasizes the brand's commitment to honoring traditional Indian culture while offering modern and stylish designs suitable for every occasion, from grand festivities to casual outings. The collaboration seeks to resonate with the modern Indian woman, highlighting her confidence and grace rooted in cultural heritage.
BIBA launched a captivating ad campaign celebrating Indian heritage, featuring Bollywood actress Kriti Sanon as its brand ambassador. The campaign emphasizes the brand's commitment to honoring traditional Indian culture while offering modern and stylish designs suitable for every occasion, from grand festivities to casual outings. The collaboration seeks to resonate with the modern Indian woman, highlighting her confidence and grace rooted in cultural heritage.
Campaign Content:
Campaign Content:
The ad film, conceptualized and executed by Enormous Brands, showcases Kriti Sanon amidst vibrant colors, intricate designs, and luxurious fabrics that reflect India's cultural richness. Through the tagline "There’s Something BIBA About Her," the film highlights how BIBA's designs effortlessly blend tradition with contemporary elegance, making them perfect for festive and special occasions. Each garment tells a unique story, resonating with the spirit of BIBA and its dedication to quality and craftsmanship.
The ad film, conceptualized and executed by Enormous Brands, showcases Kriti Sanon amidst vibrant colors, intricate designs, and luxurious fabrics that reflect India's cultural richness. Through the tagline "There’s Something BIBA About Her," the film highlights how BIBA's designs effortlessly blend tradition with contemporary elegance, making them perfect for festive and special occasions. Each garment tells a unique story, resonating with the spirit of BIBA and its dedication to quality and craftsmanship.
Challenge:
Challenge:
The primary challenge was to distinguish BIBA in a highly competitive ethnic wear market. The campaign aimed to highlight the balance between modern fashion sensibilities and traditional Indian aesthetics, appealing to a diverse audience who values both style and cultural significance.
The primary challenge was to distinguish BIBA in a highly competitive ethnic wear market. The campaign aimed to highlight the balance between modern fashion sensibilities and traditional Indian aesthetics, appealing to a diverse audience who values both style and cultural significance.
Solution:
Solution:
By collaborating with Kriti Sanon, who embodies the modern Indian woman, BIBA was able to create a strong emotional connection with its target audience. The campaign not only showcased the aesthetic appeal of the clothing but also emphasized the stories behind each piece, thus reinforcing BIBA's brand identity as one that honors heritage while catering to contemporary tastes.
By collaborating with Kriti Sanon, who embodies the modern Indian woman, BIBA was able to create a strong emotional connection with its target audience. The campaign not only showcased the aesthetic appeal of the clothing but also emphasized the stories behind each piece, thus reinforcing BIBA's brand identity as one that honors heritage while catering to contemporary tastes.
Results:
Results:
The campaign was well-received, generating significant engagement across social media platforms. Kriti's involvement and relatable portrayal of the BIBA woman helped the brand connect with its audience on a deeper level, driving brand awareness and loyalty.
The campaign was well-received, generating significant engagement across social media platforms. Kriti's involvement and relatable portrayal of the BIBA woman helped the brand connect with its audience on a deeper level, driving brand awareness and loyalty.
Other Fashion Success Story
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Other Fashion Success Story
Check our other project case studies with detailed explanations
Other Fashion Success Story
Check our other project case studies with detailed explanations